Market basket analysis using apriori alorithm in python
Introduction : You are at market and you see several items placed together like soaps are kept alongside shampoos, then you visit another market and see the same combination of items together, coincidence ? Well not exactly. Consider this as the blessing of Market basket analysis technique. What is Market Basket Analysis? Market Basket Analysis also known as Affinity Analysis is a modelling technique based upon the theory that if you buy a certain group of items, you are more (or less) likely to buy another group of items. It uses association rule mining technique to find relevant association between items. Association rule: Association rule learning is a rule-based machine learning method for discovering interesting relations between variables in large databases. This technique isn’t limited to shopping carts. Other areas where this is used include analysis of fraudulent insurance claims or credit card purchases . Another r...